“Shea” | @SheaButterMother
About me
“I am you’re favourite niche.”
I bring a humorous yet strategic approach to building and growing online communities. My expertise lies in crafting engaging, high-quality content that truly resonates with target audiences on platforms like Instagram and TikTok. Whether it's developing content calendars or optimizing posts for maximum reach, I ensure every piece captures attention and drives results. I combine creative storytelling with data-driven insights to amplify brand voices, fostering genuine connections with audiences. With my unique blend of creativity and analytics, I help brands stand out, connect authentically, and achieve measurable growth.
Social Media Stats
26.9k
followers
Avg Posts Per Week: 4
Avg Video Views:
3k
followers
Avg Posts Per Week: 3
Avg Reach:
Avg Story Posts Per Day: 5
Avg Story Views:
345
members
Avg Posts Per Week: 5
Avg Replies Per Week: 20
Skills & Services
event promotion
- Promo Reels
- Static Feed Post + Link Hosting
- Weekly Linked Story
- Post-Event Story Recap (with you tagged)
- Recap/Energy Clip Reels
brand ambassador
- Link Hosting
- Weekly Linked Story
- Static Feed Post
- Unboxing Reel
- Shop/Service/Event Vlog
- Product/Service Review Reel
- Weekly Reel
Content creation &
social media management
Access to a vault of raw, edited, and stock footage is required for this service. If you need me to capture new footage, an additional charge will apply, including transportation costs.
- Daily Story Posts
- DM Monitoring & Response (business hours or 24-hour response)
- Feed Posts (Static, Carousel, and/or Reels)
- Bio Optimization
- Reel & Highlight Covers
- Community Engagement (Liking, Commenting)
- Bi-Weekly or Monthly Performance Report
- Monthly Strategy Calls to Adjust Campaigns
**Pricing Information**: Packages varies base on client needs, with prices are available upon request. I am open to negotiating based on the nature of the services, including exchanges for goods. Additionally, I’m happy to explore the option of services in exchange for a donation to WoodGreen's Homeward Bound program, which I will coordinate with their program coordinators.
Collabs
Here’s a short snippet of the list of Brands I’ve had the pleasure of collaborating with.
BuzzB Inc.
music & entertainment
Service Provided: Event Promotion
CarnivalPlug
music & entertainment
Service Provided: Event Promotion
Nujual
jewellery
Service Provided: Brand Ambassadorship
Carnival Nationz
cultural events
Service Provided: Social Media Management
SMM Results
Caribbean Carnival is a vibrant and culturally-rich event celebrating Caribbean heritage and traditions. The week-long celebration ends in with a Grand Parade that showcases beautifully themed costumes. Participants can immerse themselves in the festivities by registering with one of the Carnival Bands, which are responsible for selling these elaborate costumes.
I had the privilege of managing the social media profiles of Carnival Nationz, a reigning winning Carnival Band, during the 2024 season. Through organic strategies—leveraging a blend of vault and original footage—I achieved remarkable results, boosting reach by over 200%, increasing new views by more than 400%, enhancing engagement by 300%, and growing story views by 120%.
analytics
Before SBM
After SBM
profile
Instagram Profile Snapshot
grid layout
Before SBM
- Weak Brand logo presence
- Text legibility needs improving
- Lacks structured layout
- Uncoordinated reel covers
grid layout
After SBM
High-Quality Reels with Cohesive Covers
Seamless Carousels & Infographics
Aesthetic Grid Layout
optimized bio
Keywords: Used relevant terms for better searchability.
Value Proposition: Clearly state what they’re offering.
CTA & Contact: Include a call-to-action and necessary contact details and links.
SBM Results
SERVICE: eVENT PROMOTION
CLIENT: DJ BUZZ B
A Fête is more than just a party—it's an immersive experience. These energetic Caribbean events are one of the highlights of the carnival season. These events offering much more than just music and drinks. They are about embracing the energy, celebrating Caribbean culture, and experiencing a lively, exhilarating atmosphere.
II have been consistent taken on to promote Toronto’s most anticipated Fete that garners over 4000 event-goers each year: DJ BuzzB’s Tsunami Fete. My promotional content, being a mixture of TikTok and Instagram Reels, had a collective of over 50k plays, with over60% views coming from non-followers.
Video Styles
content fitted to your needs
Looking for more than just funny posts? I can create a diverse range of engaging videos tailored to meet your specific needs:
- Unboxing & Reviews: Showcasing new products with first impressions and in-depth analyses.
- Tutorials & How-Tos: Creating step-by-step guides and instructional content.
- Challenges & Experiments: Engaging in viral challenges and testing new trends.
- Before-and-After & Comparisons: Highlighting transformations and comparing products.
- vlogging, Day-in-the-Life & Storytime: Capturing personal experiences and daily routines.
- DIY & Tips: Demonstrating creative projects and offering useful advice.
Project Timeline
1. Goal Setting & Strategy Development
Set clear goals and identify target audience.
Choose platforms and define content themes.
4. Publishing & Community Management
Publish content and engage with followers.
Monitor feedback and adjust strategy.
2. Content Planning & Calendar Creation
Plan content formats and create a posting schedule.
Research hashtags, trends, and collaborations.
5. Analysis & Optimization
Track performance metrics and report on effectiveness.
Refine strategy based on data.
3. Content Production
Develop key messages and create visuals.
Edit and optimize content for platforms.
6. Final Delivery & Future Collaboration
Set clear goals and identify target audience.
Choose platforms and define content themes.
F.A.Q.
How do you ensure content aligns with a brand’s voice?
I conduct thorough research into your brand’s identity, audience, and values, ensuring the content is cohesive with your existing voice and aesthetic.
How long does it take to see results from your services?
While some results, like engagement, can be immediate, significant growth and long-term impact usually take a few months of consistent strategy and execution.
What platforms do you specialize in?
I primarily work on Instagram, TikTok, Facebook, and LinkedIn, but I can adapt strategies for other platforms depending on your brand's needs.
Do you offer exclusivity with your services?
Exclusivity can be arranged depending on the project scope and client needs. This would ensure I work solely with your brand in your specific industry.
Who owns the content you create?
The agreement would determine usage license, with default set to 3 months. However, I reserve the right to repurpose the work for my portfolio or promotional purposes, with prior agreement.
What sets your social media management apart?
I focus on organic growth through authentic engagement, creative content, and data-driven strategies, ensuring a long-lasting impact without heavy reliance on paid ads.
